Company Overview
BFL Group is one of the world’s leading off-price retailers of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and in Europe.
Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.
Role:
We are on the lookout for a Senior Digital Marketing Executive with specialized expertise in digital marketing channels, particularly Meta Ads, Google Ads, and other social media advertising platforms. This role is designed for an individual with a deep understanding of e-commerce marketing and a proven track record in leveraging digital strategies to drive significant business growth. Experience in the retail or fashion sector, particularly with e-commerce businesses, will be a distinct advantage.
Key Responsibilities:
- Digital Growth Strategy: Design and implement effective digital growth strategies across various online platforms, optimizing for scale and efficiency.
- Expert Management of Ad Platforms: Direct and optimize campaigns across Meta Ads, Google Ads, and other social media ad platforms, ensuring maximum ROI and alignment with growth objectives.
- Mobile App Campaign: Develop and execute mobile app marketing strategies to increase app downloads, engagement, and customer retention.
- Retail Store Visit Campaigns: Design and implement campaigns aimed at increasing foot traffic to retail stores, leveraging digital tools to bridge the online-to-offline customer journey.
- Mastery of GA: Utilize Google Analytics to gather insights, track campaign performance, and make data-driven decisions to enhance digital marketing efforts.
- Dynamic Product Ads: Design and implement dynamic product-level advertising strategies to target and retarget customers effectively, increasing conversion rates and sales.
- E-Commerce Growth: Apply in-depth knowledge of e-commerce strategies to drive sales, focusing on innovative approaches to digital marketing within the retail and fashion sectors.
- Analytical Rigor: Leverage analytics to understand customer behavior, refine targeting, and optimize campaigns for better performance.
- Cross-Functional Collaboration: Work closely with other teams, sharing insights and strategies to support overall business growth and ensuring a seamless customer experience across all digital touch points.
- Innovation and Adaptation: Stay ahead of the curve on digital marketing trends and technologies, continuously seeking out new opportunities for growth and improvement.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field, with a significant focus on digital marketing.
- Deep expertise in managing Meta Ads, Google Ads, and other relevant social media ad platforms, with a strong track record of driving growth.
- Proficient in using Google Analytics 360 for advanced data analysis and insight generation.
- Extensive experience with dynamic product-level ads, demonstrating an ability to effectively target and retarget customers.
- Solid background in the e-commerce sector, with experience in retail or fashion considered a significant plus.
- Demonstrated ability to work collaboratively across teams, with excellent communication skills.
- Keen on staying updated with the latest digital marketing trends and best practices.
If you think you are fit for this job position, then apply right away. You are steps away from joining a Great Place to Work© and we would love to meet you soon!